Interactive content, a genuine marketing tool

Customer using an interactive touch screen in a store
Reading time: 2 min

You already know what interactive content can do. In this article, we explain why it is a marketing tool you cannot afford to overlook.

As a marketer, what are you entitled to expect from a creative interactive content platform? Innovative features, simple deployment, secure data — benefits that let you focus on your objectives with complete peace of mind. SaaS interactive content management solutions are genuine allies for your teams, and they belong at the heart of your marketing strategy.

Simple deployment

Complex enterprise rollouts are a thing of the past. In most cases, SaaS services are available straight from any browser: all you have to do is sign up to start using the application, with a much simpler level of configuration.

Innovative interactive content

Interactive content still leads the way — 91% of buyers prefer it to static content. And it is true that presentations that are richer, more relevant and more engaging help customers make up their minds faster.

Interactive content is more effective, higher performing and more memorable. Interactive media build a closer relationship with the customer and project a positive brand image: modern, innovative and expert. In their eyes you are no longer one brand among many, you are THE brand that captured their attention. So when you think about environmental factors for your store, think about bringing screens into the mix too.

Secure data

Your data is hosted in world-class data centres spread across the globe. The strict physical and technical security measures that major hosting providers have in place ensure that you are the only person with access to your data. Secure internet connections and mirrored storage minimise disruption and downtime, delivering optimal data availability and security.

Updates, meanwhile, reach every customer immediately and completely transparently. There is no upgrade fee to pay and no waiting for your IT team to configure anything. New features are there when you need them.

Touchify, where your marketing strategy comes together

Reducing your marketing workload is no longer wishful thinking but a reality, thanks to Touchify and its "modules".

With Touchify Studio, you capture your prospects' attention by creating high-value personalised content. You build content that genuinely interests people — content that not only appeals to prospects but, above all, converts them into qualified leads.

And converting more leads is well within reach thanks to Touchify Publisher, which handles the distribution of your content. The application lets you view, monitor and manage in real time, from a single place, the experiences that are live across your entire fleet. That means you can drive engagement at the right moment, taking your audience's preferences into account, and so lift your conversion rate.

Touchify Analytics then turns your data into an effective marketing strategy through detailed marketing reports. You measure how well your campaigns perform, refine your strategies and budgets, and obtain KPIs — the key performance indicators used to determine which factors are taken into account when measuring the overall effectiveness of a marketing or sales campaign. The payoff? A sharper command and understanding of your customers and what they expect.

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